CREATIVE INTELLIGENCE

I remember my first ride on the Segway, Dean Kamen’s incredible invention. I got up on the two-wheel thing, pushed forward and I was away, moving quickly, turning, having great fun. The Segway was supposed to change everything–how we moved along in cities, how we left cars behind, how we saved energy, how we went to war, etc. It didn’t.

In the end, it was a wonderful piece of technology in search of human purpose. It became an expensive novelty.If it had been framed differently, if the culture and history of transportation had been mined deeply, if it had been made more cheaply–in short, if Kamen had used a few of the 5 Creative Competencies in Creative Intelligence, his technology might have found traction with a big audience.

http://www.nytimes.com/2013/02/21/technology/google-looks-to-make-its-computer-glasses-stylish.html?hpw&_r=0

Google is doing the same thing with its Google Glasses. It’s new technology is very cool but there is no connection to people. Right now it is a gadget made by gadgeteers for other gadgeteers in search of a broader popular audience. Throwing new invention over the wall to designers is an old way of doing things that sometimes works just fine (hey, Search is great, right?) but often does not (remember the old VCRs with a million useless functions?

There is a better way. Creative Intelligence.

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