Dreams are a powerful economic force, perhaps the most powerful. Understanding and harnessing them can drive creativity, economic growth and profits.
Dreams, of course, are also a powerful social and political force. Understanding and harnessing them can transform a culture and make it better.
Check out these videos from the Dream:In conference in India in 2011. Since then, Dream:In has occurred in Brazil and will soon be in China.
Ask people what they need and they’ll give you a list of 10 or 20 things. The list will change from morning to night, from day to day. Ask people what they dream of, and they tell you one or two things that will never change. In India, people often dream of education, women’s rights, serving the nation and starting a business.
I talk about The Dream:In initiative on page 75 of my book. It is one of my favorite sections. Change your frame about Social Innovation and helping people. Check out Dream:In.
Amazon: http://www.amazon.com/gp/product/0062088424?ie=UTF8%20&tag=harpercollinsus-20&linkCode=as2&camp=1789&creative=9325&creativeASIN=0062088424
B&N: http://www.barnesandnoble.com/w/creative-intelligence-bruce-nussbaum/1112757030?ean=9780062088420&cm_mmc=AFFILIATES-_-Linkshare-_-MdXm68JZJz8-_-10%3a1&r=1&