CREATIVE INTELLIGENCE

I just came back from an incredible week in Norway, talking to about 400 Nordic designers and business people on my book, Creative Intelligence. The wonderful Norwegian Design Council puts on an annual Design Day presenting awards to the best Norwegian designers and I was lucky enough to be invited to speak. 

Here is the full presentation that shows why I think Knowledge Mining (for cultural meaning), Framing, Playing, Making and Pivoting (Scaling) are the most important Creative Competencies of our day.  I begin the presentation in Oslo with a discussion about love–and how love represents the kind of dynamic engagement we have today that is meaningful to people. User Engagement or UE is more important that UX, user experience. 

The video also has a clip of Dream:In, a conference in India where students interviewed people about their dreams (not their wants), a bit of a runway show and a weird 30 seconds of Harry West, CEO of Continuum, playing at drinking water to redesign the Tetra Pak. Serious Play is key to creativity.

My talk goes from 2:17 to 38:00. Then I lead a terrific panel discussion with leading designers from Norway and the US that you shouldn’t miss.  Watch for Anna Kirah, of the Oslo-based design and innovation consultancy Making Waves, talking about redesigning the travel experience of people at the Oslo airport. 

Here goes:

http://www.norskdesign.no/video/the-magic-formula-of-design-article24365-9048.html