CREATIVE INTELLIGENCE

Look at this ad for the SuperBowl of 1984 and ask yourself–what should the woman be smashing today?

http://www.youtube.com/watch?v=VjyrqVgWPXY

Why are some of the smartest, edgiest and coolest among us disconnecting from social media? What is the deep cultural meaning of this disconnect? What are they trying to connect TO?

Knowledge Mining, Framing, Connecting the Dots and Scaling are key creative competencies. In using them, we can begin to see the patterns. We can begin to see WHAT’S NOT THERE that’s supposed to be there. And then ask why. 

Know the answer to the woman throwing the anvil and you could know how to make billions tomorrow. Or do something even more meaningful.

Amazon: http://www.amazon.com/gp/product/0062088424?ie=UTF8%20&tag=harpercollinsus-20&linkCode=as2&camp=1789&creative=9325&creativeASIN=0062088424

B&N: http://www.barnesandnoble.com/w/creative-intelligence-bruce-nussbaum/1112757030?ean=9780062088420&cm_mmc=AFFILIATES-_-Linkshare-_-MdXm68JZJz8-_-10%3a1&r=1&