Walter Benjamin—“The eternal recurrence of the new.” He refers to fashion as a pure form of capitalism. New product lines are produced twice a year, every year. The clothes are commodified, consumed, then replaced and the cycle goes on. It is Schumpeter’s Creative Destruction—but through the prism of fashion.
But Benjamin might as well have been referring to entrepreneurial capitalism or Indie Capitalism. Think about it— “the eternal recurrence of the new.”