CREATIVE INTELLIGENCE

In our post global world, we have continued to see a critical need for a deeper understanding of innovation, global collaboration and sociocultural interaction. We reject the idea that designers are right-brainers and analysts are left-brainers…we all have to be whole-brainers to create the future we envision. We are connected more than ever, and have created powerful tools to help us harness this connectivity. Moreover, our daily behaviors, even on an individual level, are changing dramatically as a result of these new tools. This also spells change for large organizations, businesses – even countries – and raises questions about how design can not only affect change, but shape the process towards a designed outcome. The Helsinki Design Lab calls this stewardship —

“ the art of balancing agency and reflexivity. For us it’s the conscious design that builds political, economic, and social interests towards a desired state; it’s the art of getting there. And when we speak about design in this context, we speak of it as a leadership model: a way of leading in an uncertain world, where iteration is the key to connecting opportunity to impact. In our work, design and stewardship are interconnected.”