Creativity is a social phenomenon more than an individual event.
Mihaly Csikszmentmihalyi is best know, of course, for his work on individual flow. But he also analyzed Renaissance Italy to explore why Florence, at a certain point in history, was able to produce such an amazing number of brilliant artists.
In my book, Creative Intelligence, I say that he asked, What are the social conditions that lead to creativity? How can we make ourselves part of that social matrix? These are critical questions in our quest in becoming more creative.