““COMPANIES SHOULD BE NURTURING THEIR "BANDITO CREATIVES”…WHO’VE ALREADY DEMONSTRATED A WILLINGNESS TO BREAK THE CONVENTIONAL RULES IF THAT’S WHAT IT TAKES TO DO THEIR JOBS CREATIVELY. FIND THEM AND MAP THEIR NETWORKS. ENCOURAGE THIS OFF-THE-BOOKS ENGAGEMENT BECAUSE IT JUST MIGHT LEAD TO THAT NEW $1 BILLION PRODUCT.“”