Why Does Business Need Creativity?

Why Does Business Need Creativity?

I talk about how creativity generates economic value for business in this interview. And I reveal which business book I am reading now. Hint: Roger Martin is co-author with one of my favorite former CEOs.
http://blog.800ceoread.com/2013/03/07/tir-bruce-nussbaum-on-business-books/
Amazon:
http://www.amazon.com/gp/product/0062088424?ie=UTF8%20&tag=harpercollinsus-20&linkCode=as2&camp=1789
&creative=9325&creativeASIN=0062088424
B&N:
http://www.barnesandnoble.com/w/creative-intelligence-bruce-nussbaum/1112757030?ean=9780062088420&cm_
mmc=AFFILIATES-_-Linkshare-_-MdXm68JZJz8-_-10%3a1&r=1&