On Wednesday, I’m giving a talk about Creative Intelligence at Frog Design in NYC. These are tumultuous times in the Design/Innovation consultancy business and it will be exciting to talk with these great people about Knowledge Mining, Framing, Playing, Making and Pivoting, the key competencies of my book
Frog is one of the largest innovation consultancies in the world. I put its founder, the brilliant Harmut Esslinger on the cover of Business Week when I first began covering design for business. The early Apple design language of clean, white and small was Esslinger’s and Frog’s. Esslinger and Frog have always understood the power of aura and the notion of a calling. In his book, A Fine Line, Esslinger writes that “Every product promotes an identity and a clear idea of the consumer experience it provides as part of the bigger Apple "ecosystem.” When consumers buy a product that has been “Designed in California,” as the Apple label proudly proclaims, they are buying into a way of life. “
Now read that last sentence again and you get the notions of aura, charisma and calling–critical to deeply understanding what is meaningful to people. People join a social movement when they buy into an "ecosystem” that gives them identity and purpose.
I prefer the idea of social movement to ecosystem and UE–User Engagement–to UX, Use Experience. UE reflects the true dynamic participation of people in their products and services these days. Hartmut gets it. So does Frog.
Oh, Hartmut is sitting astride a huge motorcycle on the cover. Ha,