CREATIVE INTELLIGENCE

Creativity is a social phenomenon more than an individual event.

Mihaly Csikszmentmihalyi is best know, of course, for his work on individual flow. But he also analyzed Renaissance Italy to explore why Florence, at a certain point in history, was able to produce such an amazing number of brilliant artists.

In my book, Creative Intelligence, I say that he asked, What are the social conditions that lead to creativity? How can we make ourselves part of that social matrix? These are critical questions in our quest in becoming more creative. 

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“On a cold winter night at a safe house in Manhattan some- where near Bloomingdale’s, CIA Director William Casey told me about the CIA’s methods for recruiting spies in World War II. It was 1983, and I had received a call the week before from a woman claiming to be the assistant to William Casey, the chief of the CIA. Thinking it was a joke by a friend, I laughed and laughed, until Casey cut in with “Hiya, Bruce….”

Thus begins a section in Chapter 2, The Search for the Secrets of Creativity, that takes us from the OSS in World War 11 through Csikzentmihalyi’s work on social flow in Florence, Design Thinking, VUCA and the Five Competencies of Creative Intelligence.

Check it out

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