CREATIVE INTELLIGENCE

On Wednesday, I’m giving a talk about Creative Intelligence at Frog Design in NYC. These are tumultuous times in the Design/Innovation consultancy business and it will be exciting to talk with these great people about Knowledge Mining, Framing, Playing, Making and Pivoting, the key competencies of my book

http://www.frogdesign.com/

Frog is one of the largest innovation consultancies in the world. I put its founder, the brilliant Harmut Esslinger on the cover of Business Week when I first began covering design for business.  The early Apple design language of clean, white and small was Esslinger’s and Frog’s. Esslinger and Frog have always understood the power of aura and the notion of a calling. In his book, A Fine Line, Esslinger writes that “Every product promotes an identity and a clear idea of the consumer experience it provides as part of the bigger Apple "ecosystem.” When consumers buy a product that has been “Designed in California,” as the Apple label proudly proclaims, they are buying into a way of life. “

Now read that last sentence again and you get the notions of aura, charisma and calling–critical to deeply understanding what is meaningful to people. People join a social movement when they buy into an "ecosystem” that gives them identity and purpose.

 I prefer the idea of social movement to ecosystem and UE–User Engagement–to UX, Use Experience. UE reflects the true dynamic participation of people in their products and services these days.  Hartmut gets it. So does Frog.

Oh, Hartmut is sitting astride a huge motorcycle on the cover. Ha,

On Thursday at around 4PM, I’ll be talking to the designers at Frog in their great Chelsea digs about the ideas in my book, Creative Intelligence. It will be cool since the founder of Frog, Hartmut Esslinger, was the first designer I put on a Business Week cover back in 1990. I can’t find an image of that cover anywhere. There’s Hartmut, fresh from giving Apple its first design language, in leathers, straddling a big motorcycle. Readers loved it.

I hear there’s an image this cover hanging on the wall of Frog in San Francisco. If so, send it to me. I’ll put it up. 

I’ll be talking “Old Model” vs “New Model” at Frog, throwing out my new creative competencies of Knowledge Mining, Framing, Playing, Making and Pivoting to the pros to see how their clients can use the new ideas. Very casual and fun. I have a weird Keynote presentation that I may or may not show, depending on the vibe. It has  clip of Zero Dark Thirty, which shows how the CIA analyst, Maya, used Creative Intelligence to get Osama.

Did you know that the CIA has long been involved in creativity research?

Amazon: http://www.amazon.com/gp/product/0062088424?ie=UTF8%20&tag=harpercollinsus-20&linkCode=as2&camp=1789&creative=9325&creativeASIN=0062088424

B&N: http://www.barnesandnoble.com/w/creative-intelligence-bruce-nussbaum/1112757030?ean=9780062088420&cm_mmc=AFFILIATES-_-Linkshare-_-MdXm68JZJz8-_-10%3a1&r=1&