I just love this review of the book by the Portland Book Review. It captures the message of Creative Intelligence which is that we are ALL creative and can learn to be MORE creative.
I’ve been speaking at Google, Microsoft and a lot of other companies in the past weeks about the message of Creative Intelligence it is remarkable how many engineers, doctors, scientists and other “analytical” people say they are not creative–only to prove they really are once I ask them what they actually do.
Anyone who is good at seeing patterns is creative. People who do that using numbers and , engineers for example, typically don’t see themselves as creative. BUT THEY ARE!
I will be speaking at Ziba Design, one of the greatest design and innovation consultancies in the world, in PDX on May 9. It’s founder, Sohrab Vossoughi, taught me that Design is not just about process and thinking but about love–that powerful attraction you feel for an object, an experience. It’s about the beckoning, the aura, the culture. Come and have a conversation with us. The book has great stories of Ziba’s research and success in China.
And it will be on sale there if you don’t want to buy it now on Amazon or B&N.