You can measure the maturing of a startup into another Big Business by its edifices. Often, you can even measure the apogee of success by its edfices. Starting up, its all about low-cost, renting and what-ever works. When gargantuan, expensive and starchitect-driven headquarters rise, it often becomes a forget-the-cost, own, and ego exercise. With tech companies, there is always an overlay message of promoting more innovation by building bigger, better space.
We now have huge, new headquarters going up for Apple, Amazon and a bunch of other companies. I was an business journalist for many years at BusinessWeek and I can tell you that on Wall Street, this would be a sign that the companies have shifted from Growth to Value–from innovation to milking the innovation to squeeze out money.
Its all good. Creative Destruction depends on moving along the curve of creativity and innovation. But how to assess that movement? Look to a company’s edifice complex.
http://www.ft.com/intl/cms/s/2/3b3aa566-157a-11e3-950a-00144feabdc0.html#slide0
It was buried in the New York Times and absent from the Financial Times, but today the official JOBS Act went into effect–expanding crowd funding from a niche to a platform scaler of creativity. This is a very big deal. I repeat–this is a very big deal. With Kickstarter and Indiegogo, we can act as patrons, participate in creativity and get a “thingie,” a product in return. With the JOBS Act, we can put our money into something and get a monetary return on it, not just a product. This allows all of us to be venture capitalists.
I call this Indie Capitalism and it amounts to the resocialization of capitalism. We have been living in Financial Capitalism for the past 20 years, where the economic system was all about market transactions for money. Financial Capitalism made nearly all of us consumerists–we simply bought stuff on the market and defined our lives, our status, out culture by what we consumed and money.
Indie Capitalism, Kickstarter and crowdfunding will change us into Makers and Participants in a different sort of system, an Engagement Economy. We can all be investors, creators, participators and consumers at the same time. We can take the power away from distant finance people and claim it as our own.
The JOBS Act was delayed by a year by government regulators afraid of fraud in crowd funding. They worried that naive people would invest in bad or phony businesses. Given the fraud of the prevailing Finance Economy by the banks, ratings companies and investment bankers that brought on the Great Recession, this concern is laughable while laudable. Banks had to pay fines for their dastardly deeds, but were allowed to deny any guilt. CEOs received bonuses, not prison sentences. Let’s hope the regulation for crowd funding is better.
For real coverage of crowd funding, check out Amy Cortese.
https://twitter.com/Locavesting
Amy’s book, Locavesting, is the best analysis around of this new–and hopefully better- form of capitalism.
New York City went through a long contest to pick the next taxi and a Nissan van won. Along with lots of cabbies, riders and Made-in-the-USA folks, I was never really happy with the choice. I loved the old, roomy Ford Crown Victoria and every other car since has been uncomfortable, cheap and unlovable. Sure, the Nissan van will be roomy but have you looked at it? Tall, boxy, ugly, with sliding doors, which practically every aging Boomer I know hates. Hard on the hands.
http://www.nytimes.com/2012/04/04/nyregion/new-york-citys-new-taxis-to-come-with-amenities.html?_r=0
So why not the fabulous Tesla? It’s as luscious as the Crown Vic, Made-in-California, roomy–and all-electric! New York needs an iconic taxi and the Tesla taxi could do that.
OK, the Tesla S model is expensive. We could wait a couple of years for the less expensive version. Or perhaps the next mayor of New York could work out a deal with founder Elon Musk for 30,000 cars over 3 years to bring the cost down. How about leasing? Maybe the city could pick up the cost of recharging so it would be free to taxi owners.
Common. New York is a city of Creative Congestion. We need a great taxi to be congested in. The Tesla Taxi–sounds good, right?
At this 5-Year Anniversary of the crash of Lehman Brothers and the beginning of the Great Recession, we are stuck in a weak recovery (except for stocks and those who own them), with unemployment still at 7.3%. Good-paying jobs are hard to come by and lots of folks have just bailed out of the job market entirely.
There may be a better way. Mike Mandel, one of the best economists around, thinks that The Internet of Things has the potential of igniting a new manufacturing boom in the US. He may be right. We need to get rid of the Finance Capitalism that has taken over and get back to Making again.
Here is Mike’s report:
Of all the innovations of the past 20 years, one of the most powerful has been financial innovation. Wall Street “quants” used technology and math to create new financial instruments that sliced and diced mortgages and sold the resulting "derivatives" around the globe. In the end, this financial innovation triggered a huge crisis that nearly tanked the entire global economy. We are still suffering from low employment as a consequence.
Larry Summers, who just withdrew his name for consideration of running the Fed, the US central bank, was a key innovator in financial innovation. In the Clinton Administration he pushed for deregulating the banks and for not regulating the new financial products. He believed in financial “modernity,” the creation of new financial products and services and the efficacy of markets to always make the right decisions. In his way, Summers was a huge promoter of innovation. And the failure of that innovation is what tanked his candidacy for the Fed. Congress, especially liberal Congress people, hold him personally responsible for the havoc that followed financial innovation.
So let’s take a minute to understand something that most designers, entrepreneurs, artists and creators in general tend to forget. Creativity and innovation are value-neutral. You can do good and do bad with the new. You can even think you are doing good and still do bad with innovation.
http://www.ft.com/intl/cms/s/0/a78aea30-1e6e-11e3-85e0-00144feab7de.html#axzz2f3Y2SYS4
There is a great line in Mihaly Csikszentmihalyi’s book Creativity: Flow and the Psychology of Discovery and Invention – “Creativity must, in the last analysis, be seen not as something happening within a person but in the relationship within a system.” One of the key systems, of course, is the city, which is the reason why politics and elections are important to artists, entrepreneurs and all creators.
The New York City mayoral election appears to be turning out to be a huge negative for creative people. In a week when London Mayor Boris Johnson is calling for a “London Visa” to attract high tech, fashion and other talent to his city, New York is facing a choice between an old-fashioned liberal and an old-fashioned conservative and a return to an old 20th century era of class and ethnic conflict. Sad and boring. It’s as if the past 10 years hadn’t happened in Brooklyn, that the booming Maker Culture wasn’t there and that the soaring Gen Y and immigrant populations weren’t important. Did any of these candidates for mayor hear of Kickstarter?
To whomever eventually wins the NYC Mayor’s office, I’d like to suggest a few policies to promote what I call "Indie Capitalism.“ It’s the kind of capitalism that is remaking the face of the city. Here goes:
1) Crowdfund new housing for the middle class. Moderately priced housing is in short supply in the city, threatening to drive creative people–and lots of non-creative people–away. Brazil is pioneering the crowdfunding of skyscrapers. Why not do the same for middle class housing. Kickstart another Stuy Town–or 10 Stuy Towns.
2– Fund the student creative class. There are amazing universities in NYC where students produce remarkable work in their classes, especially senior classes. That creativity gets flushed after graduation (it goes into student portfolios). My sense is that a good third of those senior projects could become the kernel of a new businesses. Many of my students go to Kickstarter for this, but Kickstarter is a narrowly curated crowdfunder. A city-wide AppleStarter available to all MBAs, senior design students and young creators could generate lots of startups and jobs.
3–Start a "C-School” that does innovation the New York City way, putting culture, experience and engagement first in generating products and services, in contrast to the “D-School” kind of innovation out of the West Coast that is technology-centric. (I’m working on an Institute of Creativity at Parsons and this could be the foundation.)
4–Expand the Gifted & Talented public school programs. New York already spends more money on education per student ($22,000) than any other public education system in the nation. But very little goes to develop creativity. Even children who test highest for being creative have to enter a lottery to get into Gifted & Talented classes because there are so few of them. This is just nuts for a city that runs on creativity.
In fact, this whole election in New York appears nuts for a city that runs on creativity.
There is a big happening sweeping through New York City and it is officially called “Fashion Week.” But really it should be called “The Creativity Carnival” and anyone and any business interested in innovation needs to participate. Fashion Week is all about discovering what Chicago School economist Frank Knight calls “higher order wants” that people dream of, often can’t express but desperately want to have. Higher order wants are the true engine of new products, new companies and new profits.
How does Fashion Week do all that? Look at the process. It’s a series of big Play Grounds, in tents at Lincoln Center and in studios all over Manhattan and Brooklyn, where ritual, deep play by creators takes place. They offer their original ideas to fashion experts (professionals and consumers) who jury the work. It’s serious play with serious economic consequence. It is Creative Capitalism and it requires three things to work: creative people, experts who can judge cutting edge work, and scalers who can take what is judged to be great and scale it into commercial brands sold on the market. Fashion Week does all this.
I am teaching Mihaly Csikszentmihaly’s book on Creativity in a course at Parsons on Creativity and Cities this week and “Chicks” says that “creativity must, in the last analysis, be seen not as something happening within a person but in the relationship within a system.” Fashion week is that system.
“Chicks” talks about how creativity takes place within a domain–fashion, science, math, music, health, painting–and new work is judged “creative” by a field of experts within that domain. He says that there are domains with cultures that welcome change, insist on change and those that don’t. Creativity happens fastest and most where it is core to the culture. Fashion is that kind of domain. He also says that creativity happens fastest in domain cultures that have the experienced experts to just what is truly unique. Again, Fashion is that kind of domain (see how this is important to your business culture?).
Fashion Week mirrors our society and economy because there are formal and informal Play Grounds. I went to the opening day of Fashion Week at Lincoln Center and the first thing I saw walking up the steps to the wide plaza were dozens of young designers who were NOT invited into the official Fashion Week runway tent all dressed up in their own clothes being photographed by dozens of friends and professional photographers. They were all posting their own fashion blobs and sites or the many other online “street” fashion sites.
Social media is expanding both the domain of Fashion and the field of “experts” who judge new work. It was amazingly cool and a significant addition to capitalism. What is “creative” is increasingly being determined by the “crowd” expert. It may be that extending the domain and field of experts wider changes the nature of Flow (“Chick’s biggest intellectual contribution). There is a big new push on Flow research. When you talk to brilliant tennis players, chess players, artists, designers or basketball players–really brilliant– they always talk about being "3 to 4 moves ahead” of their competition. So Flow is not just a state of being, it is a state of being forward. Way forward.
Again, Fashion is a domain where experts reward that kind of Flow. Runway shows are about showing off cutting edge fashion that then gets toned down for the prevailing market. But the goal is to go way forward. Alexander McQueen was brilliant at this. And the Lincoln Center Plaza unofficial runway show allowed for even wilder fashion looks, maybe 4 or 5 moves ahead.
When we talk about innovation and creativity, we need to understand the relationship between creator, culture and the city. Fashion Week in New York highlights all this. Fashion Week is about a lot more than just fashion.
The dismal New York Mayoral campaign has me wondering if we might be seeing the peak of New York as a creative, innovative hub for this cultural/economic cycle. The biggest political themes are class and ethnic conflict revolving around “You got yours, I want mine” politics. What I don’t hear is an understanding of why New York is so “hot” right now, while Paris is not and why dynamic young people from all over the world are moving the to Big Apple and not to Rome.
I am not hearing much about innovation and startups, incubators and universities, Kickstarter and MakerBot, creativity and economic growth, the data-driven economy and the art-driven real estate market. There is silence about the need for better gifted-and-talented public school programs or better tax-breaks to build middle-income rentals for the people who are not Russian moguls and escaping Chinese plutocrats. Does any candidate even know about what is happening in Brooklyn and the Brand Brooklyn? Or understand what the growing share economy means?
Meanwhile, over in London, mayor Boris Johnson is calling for a “London Visa” to attract more talent. The special visa would target high tech startup people, hot fashion designers and creators of all sorts to London. http://www.ft.com/intl/cms/s/0/62459d68-1701-11e3-bced-00144feabdc0.html?siteedition=intl#axzz2eJGbJSik
Now that’s brilliant thinking. I hear nothing of the sort from the horde of candidates wanting to become mayor of New York City.
I am co-teaching a grad course at Parsons this fall on Creativity and the City which examines the crucial role cities play in engaging and promoting our creativity.
This week in class we are reading Mihaly Csikszentmihaly’s book “Creativity,” focussing on his chapter on Creativity and the Renaissance which deals with the rise of Florence. It’s so good I could cry. He says that “…creativity, must, in the last analysis, be seen not as something happening within a person but in the relationship within a system."
The ultimate system, or "domain” as “Chicks” calls it, is the city. Without the proper leadership which understands the value of creativity to both society and the economy, you won’t get creativity. Without the right kind of patrons who support creativity, the right kind of experts who can recognize creativity and the right kind of spaces and neighborhoods where creative people are drawn to live, you’re not going to get creativity.
Bloomberg, a high-tech financial entrepreneur, who became the single largest philanthropist in New York City, understood most of this. But who among the seven candidates running for mayor really does? Beats me and I have to vote next week.
It is Fashion Week in NYC and an incredible number of hugely talented fashion creatives are crawling its streets. Samsung needs to hire some of them. Perhaps it is not as bad in real 3D, but the new Samsung Galaxy Gear smartwatch really seems ugly/clunky to me.
Google Glass has serious value issues with privacy but it looks very cool on the face–thanks to Google hiring a Swedish industrial designer, hooking up with Warby Parker and Sergey hanging out at runway shows with Diane Von Furstenberg. Who are the guys in Seoul hanging out with?
Tech companies moving into “wearable technology” really need to start hiring graduates They have been designing wearable technology for eons–call them clothes, eyeglasses, shoes, hats….Each draps the body, extending and enhancing its capabilities. Clothes frame and reframe identities and personalities. They allow you to try them on and become someone, something else.
Fashion designers know all this already–and have amazing skills at understanding the deep meaning of “wearing” and the true purpose of “technology” in peoples’ lives. They also live in a global world and understand the importance of mining culture, male/female, Chinese/American/boomer/gen y. They are deep into “Making” culture–indeed, unlike other designers, they never left it. They do two collections a year–they create twice a year, year after year. And designers are hugely entrepreneurial, they love to set up their own businesses.
So Samsung and other wearable technology companies, listen up. Hire fashion designers if you want people to actually love your technology. And check out the Fashion Week runway shows now:
http://www.youtube.com/user/mbfashionweek
It’s all about creative intelligence.
I just came across a Wall Street Journal piece that I wrote for their online Speakeasy column when my book, Creative Intelligence, came out. It’s one of my best pieces. I especially like the “10 Fast Ways to Boost Your Creativity.”
10 Fast Ways to Boost Your Creative Intelligence
1) Find a creative friend. The social aspect of creativity cannot be underestimated. Spending time with creative peers can boost your energy and help you identify your own creative skills.
2) Map your creativity. Keep a daily journal about the places and activities that inspire you. Add something new one every month. Just changing the way you go to work every day can help.
3) Go for a long walk–or run or bike ride. Give yourself “zone-out” time to let your mind integrate all the new ideas you’re taking in. Creativity is social but still requires “alone time” too.
4) Conduct a “creativity audit.” Take a weekend to think about the knowledge and skills you have that you might be underutilizing. Dive deep into yourself. Bring a close friend to help.
5) Play the “reframe game.” Is your business or industry stagnating? Change the conventional wisdom about the way things have always been done and create something entirely new by connecting two previously unrelated ideas.
6) Find a wanderer. In their heyday, the labs at HP were hugely creative thanks to the founders’ policy of “managing by wandering around.” They choose promising research and championed it. Seek out the person at your organization who can help you bring your ideas into the world.
7) Become a wanderer. Find out what your colleagues and employees are thinking about and ask yourself: how can you help support their ideas? Can you become the person who makes things happen, whether by partnering with them or hooking them up with the right people?
8) Slow down. The rise in social media has left many of us longing for deeper, more meaningful experiences and engagements. There is an increasing need for people and organizations who can devise ways to help people simplify their lives.
9) Venture past the possible. We are often so accustomed to seeing things in a certain way that we’re blind to the possibility of something we can’t yet imagine. Set aside time each week to think about why things are the way they are, and imagine them differently.
10) Embrace uncertainty . There is so much change in our lives and in our work that it scares us, even paralyzes us. Yet uncertainty offers the greatest opportunities. With the right creative skills, you can make uncertainty a place of discovery for you.
http://blogs.wsj.com/speakeasy/2013/03/11/how-to-become-the-creative-employee-of-the-month/
I remember the day Betsey, Sam Farber’s wife told me the story of how OXO was born. Her hands had begun to hurt because of arthritis and she was having a hard time in the kitchen. She couldn’t grip the utensils well or without pain. She and Sam loved to cook so this was a big deal. Sam saw this as an opportunity, not a problem, and turned to Smart Design in New York to design kitchen gear that Betsy could hold and use. And hey, why not design kitchen gear that EVERYONE could use easily. The fat handles of Good Grips products was born–as was a great company, OXO.
I met Sam after he had founded and sold Copco (and yes, his uncle had founded FarberWare). Sam was actually retired. OXO was his second company. He would go on to startup a third with his son.
http://www.fastcompany.com/49749/masters-design-sam-farber
http://smartdesignworldwide.com/work/oxo-good-grips/
http://www.businessweek.com/innovate/content/sep2009/id20090921_444139.htm
Sam was at the center of a tight circle of great design people. Pattie Moore did amazing research on the elderly and went on to create one of the great consultancies. Sam and Pattie established Universal Design as a credible design strategy.
Sam sat on the board of the extraordinary IIT Institute of Design, lead by Patrick Whitney. He helped make this program one of the world’s best graduate programs in design.
http://www.businessweek.com/stories/2006-06-18/design-visionary
But most of all, Sam sat and talked. I could always get him for long lunches to talk about stuff. I’m old enough now to know that age does not automatically bring wisdom. Only a few truly unique souls attain it. Sam was one of them.
I am stunned at his sudden leaving and I will miss him forever.
I’m going to my first IDSA annual conference since I left Business Week. Check it out–some fantastic speakers, from Bill Buxton to Dean Kamen. I’ll present on the Dogmas of Design and my new book, Creative Intelligence.
http://www.idsaconference.org/index.php/speakers
http://www.idsaconference.org/index.php/program
Amazing program.
Core77 has played a huge role in my career covering innovation. When I was launching the Innovation & Design online site at Business Week, Core77 was my first partner. It proved critical. Partnering with outside sources of content was, at that time in the early oughts, revolutionary at a print magazine. I took a lot of heat but Core77 allowed me to make it happen.
Here’s my Q&A off my new book, Creative intelligence.
My book, Creative Intelligence, emphasizes creativity over design, because my experience covering business led me to believe that the term “creativity” is more inclusive–managers and just about everyone identify with it more than “design.” The book’s Five Creative Competencies–Knowledge Mining, Framing, Playing, Making and Pivoting (Scaling)–can boost our personal and organizational creative capacities.
http://www.amazon.com/Creative-Intelligence-Harnessing-Connect-Inspire/dp/0062088424/ref=pd_sim_b_3
In October, the doyens of Design Thinking, David Kelley and Tom Kelley, have a new book coming out. It’s called “Creative Confidence: Unleashing the Creative Potential in us All.”
The paradigm shift from Design to Creativity is ongoing, responding to what people and organizations want to meet the challenges of a world of VUCA–volatility, uncertainty, complexity and ambiguity.
Time published a new poll on how Americans viewed creativity–with remarkable results. The good news is that a huge majority of people believe creativity is very important. Nearly 2/3s believe creativity is more important to their workplace careers than they knew in school. The bad news is that most Americans don’t know how to practice creativity. They value creativity but don’t understand it.
So we need both a lot of social time engaging with trusted friends and colleagues working on challenging new ideas AND alone-time to integrate those thoughts and connect the dots to generate new stuff. It’s not “either-or.”
The five creative competencies of my book Creative Intelligence: Knowledge Mining, Framing, Playing, Making and Pivoting: are skills that can build both creative capacity and creative confidence. This is true for business organizations as well as individuals.
Karen Yair has written a wonderful review of my new book, Creative Intelligence, for CRAFTS magazine. You can follow this great UK-based magazine on Twitter at @craftsmagazine but, alas, the publication itself is not yet online. So go directly to the reviewer–Karen Yair’s–own WordPress site for her reasons why Creative Intelligence reflects the importance of making in creativity–and for remaking our around the economic value generated by innovation.
http://karenyair.com/2013/05/25/creative-intelligence-making-indie-design-book-review/
Check it out.
Truly high-growth innovative businesses, whether they are startups or big ole behemoths, need both a creative and an operations person at the top. Think Steve Jobs and Tim Cook. When the creative leaves and the operations person takes control, the transition is tricky at best–and often problematic. The narrative frame of Apple now is all about taxes and profits and money–not innovative products, not love and emotion, not aura. OK maybe for shareholders and Wall Street. Not good for those of us who us Apple stuff.
A similar thing has happened at another “Design-led” big company in the US–P&G. At P&G, A.G. Lafley redesigned the company from 200 to 2010, opening up its silos, promoting a business culture of creativity, and ultimately generating 30% of annual profits from new products. He brought in Roger Martin, dean of the Rotman School of Management, to rethink strategy. And Tim Brown from IDEO, to instill Design Thinking. Lafley was replaced by an operations guy who focussed on efficiencies and traditional marketing and the result? Lackluster results.
In my book, Creative Intelligence, I spend time explaining how Lafley used Knowledge Mining, Framing and Pivoting (Scaling) to change the sources of P&G’s profits and boost them to new highs. Lafley got his managers to “Connect + Develop,” to take their deep domains of knowledge in chemistry and product and connect them to new spaces, new ideas. No brainstorming of a 1000 ideas. No funnels and processes of innovation. Just smart people thinking about extending outside their silos to create the new. Then scaling like crazy.
The next big question is whether or not Lafley brings back Claudia Kotscha, the genius who tried to change P&G’s culture and make it more creative.
Things have dramatically changed in America over the past decades. But in one space, one place, they have not. And they must
Check out A Good Day to Die.
When people ask me for the one thing they can do to increase their creative capacity, I always tell them to find a creative friend. Being around–and learning from–creative people is the single most important thing you can do to quickly raise your own creative capacities. This is what Marissa Mayer is doing at Yahoo by buying Tumblr. She is bringing 26-year old Tumblr founder David Karp into Yahoo culture, as well as Tumblr’s great young Gen Y staff of social media experts.
Mayer is also buying the NYC innovation magic. There is something great going on in the New York startup scene that is different from the West Coast. Technology continues to dominate the California scene, but culture plays the biggest role in New York. New York focuses on what is meaningful to people, then goes out and finds the technology. It’s about emotion, engagement, connection, happiness. Not geeky technology. Tumblr gets that. It’s in Tumblr’s own culture.
Tumblr also has something else that Mayer should embrace–a new kind of health care system for its employees. Sherpaa was developed by Dr. Jay Parkinson. General Assembly is using it too. https://sherpaa.com
Mayer can use Yahoo’s enormous platform to scale Tumblr. But that’s the easy part. Absorbing its creative culture, giving power to it creative founders are more important. Mayer just went out and found a new creative friend. Now she has to learn to play with him.
Amazon: http://www.amazon.com/gp/product/0062088424?ie=UTF8%20&tag=harpercollinsus-20&linkCode=as2&camp=1789&creative=9325&creativeASIN=0062088424
http://www.ft.com/intl/cms/s/0/f65828a6-c0c9-11e2-aa8e-00144feab7de.html#axzz2TpjBJhLX
I’m giving a brown-bag talk at ecotrust in Portland today. Check out their website because this amazing organization is doing when we all need to do all over the country, all over the world.
When I talk about the rise of a new “Indie Capitalism,” ecotrust is one model of how to do it. Food, Forest, Fish, Entrepreneurialism–Indigenous Insight–they are doing in the Pacific Northwest. Check it out. Join.
Microsoft has thousands of brilliant researchers, engineers and social scientists who are incredibly creative yet this high-tech company appears to an enormous failure on its hands–the new Windows 8 operating system. There is so much riding on this new OS–it is supposed to “update the personal computer for the tablet era by moving to a new touchscreeen interface based on colourful tiles…” according to the FT.
http://www.ft.com/intl/cms/s/2/330c8b8e-b66b-11e2-93ba-00144feabdc0.html#axzz2SbysP2Zq
But people are finding it difficult to use. The familiar “Start” button is gone. The old desktop launch screen is hidden. And the new touchscreen isn’t captivating enough. So both old and new consumers are unhappy.
How could Microsoft spend so much time and money and produce a dud? I’m guessing it has something to do with what I call the “Gift Model of Design.” I’m giving a talk at Ziba in Portland on Thursday and this is what I am going to say
“The oldest Dogma of Design is the Gift Dogma. This model of innovation is the favorite of tech and consumer goods companies–most companies actually. It frames Design as a Gift from really smart people who invent cool stuff and throw it over the wall to consumers. Along the way, in flight, designers and marketers get a brief chance to “humanize” and “prettify” the technology. Maybe do a bit of focus group research at the back end. Then toss it onto the market and if people like it, great. If they don’t, oops.
Now I’ve had engineers and researchers say to me “people don’t know what they want until we give it to them.” And they have a point. Look at the biggest innovations of the past 30 years–Google, Amazon, Facebook, Twitter, ZipCar, Instagram, Match.com, Method, and most have come from young entrepreneurs who embody the values and knowledge of their generation. They succeed by mining the existential wants of their generation and give, as gifts, new products, services, experiences to members of their generation. The rest of us, not in their generation, can come along. Or not.
The gift model works OK when you know the person you are giving to, when you embody that person’s culture and values. But as Valentine’s Day shows us, even when you think you know the other person, your chances of success are not all that high. And when you give a gift to a stranger, the odds fall much further. Go outside what you yourself embody and you could be imposing your higher order wants on other people (SLIDE OF SOMEONE WEARING GOOGLE GLASSES). Look at Google Glass. She looks happy and great wearing Google Glass–but there are many people who may be thinking—is she invading my privacy by taping my conversation without asking or is she sharing your image and words with unknown persons? The Gift Dogma can backfire. ”
I’m guessing that the brilliant engineers at Microsoft didn’t immerse themselves enough in the culture of the company’s consumers to see what is truly meaningful to them. Or, if they or the army of social scientists at the company did, the key cultural information was not incorporated in the design of Windows 8.
Truly tragic.
I suggest a better model of design in my book, Creative Intelligence. Brands are simply the commodification of meaning. You have to understand what is deeply meaningful to consumers to create a successful product. That, apparently, didn’t happen with Windows 8.
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I’ll be speaking on May 15 at one of the smartest design/innovation conferences given–the Design Strategy Conference in Chicago put on by Patrick Whitney at the Institute of Design. If you want new ideas, new concepts and new people to hang with, sign up. It’s two days–May 14 and 15.
Check out this list of speakers.
https://www.id.iit.edu/conferences-and-events/2013-strategy-conference/
Jan Chipchase is one of my big heroes. In my book, Creative Intelligence, I talk about the need to “mine the existential” in cultures to understand the deeper meaning of people’s lives. Jan has been a pioneer in mining the existential, from China to America and beyond for Frog Design. He has an insightful comment about Google Glass we should all read.
Jan is one of the growing number of “thought leaders” being offered Google Glass to wear and comment on, building knowledge–and political support. Jan turned Google down. He’s worried about Google’s privacy problem–that it continuously violates peoples’ privacy. Here’s the comment.
https://medium.com/hidden-in-plain-sight/5e4089a9a3ac
I presented at Google recently on the five Creative Competencies of Creative Intelligence and began by thanking Google for saving my life. I’ve never been able to tell direction–left and right–and felt that i lived in a constant state of lost. Google Maps changed my life. It had deep existential meaning for me. I was no longer lost.
But, like Jan, I also questioned Google Glass. I put up a slide of a pretty woman wearing the glasses (all the pictures are of good-looking young people), and said it embodied the values of Googles’ Gen Y engineering founders. Great technology that could do cool stuff. They used the “Gift” model of innovation–use tech to invent new things and throw it over the wall to society.
But in this case, society is wary of Google’s intentions and worried about the impact of Google Glass on privacy.Taking data without asking appears to be baked into the deep DNA of Google–from taking content, to taking books to taking emails and other data when taking pictures for Google Maps. All put on Search.
What would Google Glass “take?” I don’t know. And neither does Jan. and neither do you.
Jan has a new book out–Hidden in Plain Site.
http://www.amazon.com/Hidden-Plain-Sight-Extraordinary-ebook/dp/B008B0ULDW
It’s really good.
I’m starting to keep a list of colleges and universities requiring undergrads to take at least one course in creativity. So far here is my tentative list:
Stanford
City University of New York (CUNY)
Carnegie Mellon University
Illinois Institutes of Technology (IIT)
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I just came back from an incredible week in Norway, talking to about 400 Nordic designers and business people on my book, Creative Intelligence. The wonderful Norwegian Design Council puts on an annual Design Day presenting awards to the best Norwegian designers and I was lucky enough to be invited to speak.
Here is the full presentation that shows why I think Knowledge Mining (for cultural meaning), Framing, Playing, Making and Pivoting (Scaling) are the most important Creative Competencies of our day. I begin the presentation in Oslo with a discussion about love–and how love represents the kind of dynamic engagement we have today that is meaningful to people. User Engagement or UE is more important that UX, user experience.
The video also has a clip of Dream:In, a conference in India where students interviewed people about their dreams (not their wants), a bit of a runway show and a weird 30 seconds of Harry West, CEO of Continuum, playing at drinking water to redesign the Tetra Pak. Serious Play is key to creativity.
My talk goes from 2:17 to 38:00. Then I lead a terrific panel discussion with leading designers from Norway and the US that you shouldn’t miss. Watch for Anna Kirah, of the Oslo-based design and innovation consultancy Making Waves, talking about redesigning the travel experience of people at the Oslo airport.
Here goes:
http://www.norskdesign.no/video/the-magic-formula-of-design-article24365-9048.html
Check it out. A fantastic gathering of designers and business people to talk about key issues of innovation and creativity. I’ll be signing Creative Intelligence books–200 of them!
Amy Smedinghoff was killed yesterday in Afghanistan delivering books to children in their school. She joined the US Foreign Service three years ago right after Johns Hopkins. Her convoy was hit by a suicide bomber. The Foreign Service was “a calling” to her, according to Amy Smedinghoff’s parents in the NYT’s article. I expect that the three US soldiers and other civilian who died with her also believed they had a calling to serve.
Frank Knight, the Chicago School economist said that “the chief thing which the common-sense individual actually wants is not the satisfaction for the wants which he has, but more, and better wants.” In an era of racing to meet our “needs,” of hundreds of transactions and exchanges a day on social media, it would serve us well to stop and think about the power of the “calling.”
A calling is a higher order “want,” more like a dream or aspiration than need. It motivates people across many realms of life. A calling is what motivates teachers, religious leaders, foreign service people and soldiers but it is also the driving force for entrepreneurs in starting up new companies. A calling is a primary economic force that drives growth.
We are called to a mission. It beckons us. It beckoned this wonderful woman.
Very few Social innovation organizations do anything in America. Despite horrendous stats showing many rural areas, urban neighborhoods and Native American reservations having food, housing, education, safety, water, infant mortality and drug problems as bad as many of the worst areas in Africa and Asia, hardly any of the new Social Innovation organizations or the older philanthropic foundations operate on US soil. Project H does, in Bertie County, North Carolina.
Emily has been working there with local people for years and there is a new documentary out showing what is being done. Check it out
The work isn’t glamorous. It isn’t exotic. It is important.
http://us1.campaign-archive2.com/?u=b359a93f0f55fe47d363e6fd8&id=5991844906&e=90a66115b0
Check out The Business & Leadership category on Amazon.
Corporations are racing to build up their creative capacities to deal with the cascading changes disrupting all of us today. Creative Intelligence provides strategic advice on how to generate, manage and scale creativity. And it reminds all of us that creativity is the core of economic value and serious profit.
I just learned that the Book 21 in Korea will pick up the translation rights and publish Creative Intelligence. That’s wonderful. Korea has spent tens of billions of dollars making itself more creative and innovative over the past decade. Samsung is poised to make the shift from Fast Follower to Creative Leader in consumer electronics. And Korea is home to the largest alumni of Parsons School of Design. Many of the concepts in the book were developed in my classes at Parsons which are filled with terrific students from Korea. It’s a good day.
Apple’s CEO Tim Cook was forced by the Chinese Communist Party to apologize for bad consumer warranty service but the microblogs in China are full of people defending the company—and blaming the government. They are asking why the government is not going after domestic companies who are making…
Apple’s CEO Tim Cook was forced by the Chinese Communist Party to apologize for bad consumer warranty service but the microblogs in China are full of people defending the company–and blaming the government. They are asking why the government is not going after domestic companies who are making fraudulent and sometimes dangerous goods. So what’s going on?
An insightful piece in my favorite business newspaper, the Financial Times, suggested that forces within the government singled Apple out to send a message to other Western companies that they had to “kowtow” and pay tribute to the government and cooperate. The CCTV, the China Central Television station, run by the government has an annual show on March 15, timed for the world consumer rights day, which focusses on foreign companies in China. Foreign companies spend a lot of money on advertising on the show, according to the FT piece, and those that do not are often the target of investigation.
http://www.ft.com/intl/cms/s/0/c24711f8-9ba3-11e2-a820-00144feabdc0.html#axzz2PP0Earxe
Apple made many mistakes during this warranty crisis in not addressing the issue early and loudly. After it was highlighted on March 15 on the CCTV show (along with Volkswagen), Apple failed to issue a big public apology. VW did. The deeper problem for Apple is not understanding the political culture it is operating in. China is Apple’s second biggest market and could grow to its largest, but not if the company angers the powers in Beijing. Apple has been under criticism for poor labor practices in the factories that make its iPads and iPhones. They are owned and run by Foxconn, a Taiwanese assembly company, but Apple is held responsible. The warranty episode follows several years of suicides at the plants.
There is a certain irony to the Apple incident. More than any single company, it was Apple that taught China how to build and export high-quality electronic goods to the world. Before Apple came on the scene, China was known for poor-quality goods (and still is in many market areas). But the demands of Steve Jobs and Apple for perfection, pushed China to raise the bar on quality-control. No good deed goes unpunished.
On Wednesday, I’m giving a talk about Creative Intelligence at Frog Design in NYC. These are tumultuous times in the Design/Innovation consultancy business and it will be exciting to talk with these great people about Knowledge Mining, Framing, Playing, Making and Pivoting, the key competencies of my book
Frog is one of the largest innovation consultancies in the world. I put its founder, the brilliant Harmut Esslinger on the cover of Business Week when I first began covering design for business. The early Apple design language of clean, white and small was Esslinger’s and Frog’s. Esslinger and Frog have always understood the power of aura and the notion of a calling. In his book, A Fine Line, Esslinger writes that “Every product promotes an identity and a clear idea of the consumer experience it provides as part of the bigger Apple "ecosystem.” When consumers buy a product that has been “Designed in California,” as the Apple label proudly proclaims, they are buying into a way of life. “
Now read that last sentence again and you get the notions of aura, charisma and calling–critical to deeply understanding what is meaningful to people. People join a social movement when they buy into an "ecosystem” that gives them identity and purpose.
I prefer the idea of social movement to ecosystem and UE–User Engagement–to UX, Use Experience. UE reflects the true dynamic participation of people in their products and services these days. Hartmut gets it. So does Frog.
Oh, Hartmut is sitting astride a huge motorcycle on the cover. Ha,
Frank Knight, the Chicago School economist wrote: “The chief thing which the common sense individual actually wants is not satisfaction for the wants which he has, but more, and better wants.” To him, opportunity to create value–economic and other value–comes from identifying those tacit “better wants” and creating ways to fulfill them.
A post Easter Monday is a good time to think about “better wants” in our lives and the lives of others. Wants are not “needs,” they are aspirations and dreams. They are not something we give to satisfy, like food and water, but something we fulfill, like education and safety. They come from asking about dreams, not requirements.
Understanding “better want” requires us to get deeply into the meaning of culture and how people live it–their rituals and ceremonies. I’ve been signing a lot of books these past weeks and I had no idea how meaningful it is to people to have an author sign a book they are about to read. In the two or three minutes of engagement they have with you, they tell stories, gives complements, shyly suggest names they want on the page and simply have an intimate moment with you. This is a “better want” and I’m happy I can satisfy it.
I just love this review of the book by the Portland Book Review. It captures the message of Creative Intelligence which is that we are ALL creative and can learn to be MORE creative.
http://www.portlandbookreview.com/tag/creative-intelligence-harnessing-the-power-to-create/
I’ve been speaking at Google, Microsoft and a lot of other companies in the past weeks about the message of Creative Intelligence it is remarkable how many engineers, doctors, scientists and other “analytical” people say they are not creative–only to prove they really are once I ask them what they actually do.
Anyone who is good at seeing patterns is creative. People who do that using numbers and , engineers for example, typically don’t see themselves as creative. BUT THEY ARE!
I will be speaking at Ziba Design, one of the greatest design and innovation consultancies in the world, in PDX on May 9. It’s founder, Sohrab Vossoughi, taught me that Design is not just about process and thinking but about love–that powerful attraction you feel for an object, an experience. It’s about the beckoning, the aura, the culture. Come and have a conversation with us. The book has great stories of Ziba’s research and success in China.
And it will be on sale there if you don’t want to buy it now on Amazon or B&N.
Amazon: http://www.amazon.com/gp/product/0062088424?ie=UTF8%20&tag=harpercollinsus-20&linkCode=as2&camp=1789&creative=9325&creativeASIN=0062088424
In reading the Financial Times’ coverage of the teen entrepreneur Nick D'Aloisio, you can see how he used many Creative Competencies to create his Summly App which Yahoo just bought for $30 million.
http://www.ft.com/intl/cms/s/0/7755d5be-956b-11e2-a4fa-00144feabdc0.html#axzz2Oea4EQIm
D'Aloisio used Knowledge Mining to connect three key dots of knowledge that he embodied as a 15 year-old living in London circa 2013. They are information (access to knowledge is a changing world is critical ); brevity (we like long-form writing but want it in short-form summaries); mobility (we want it anywhere, all the time). These are the same elements that go into Twitter and Vine.
He scaled his creativity into creation by getting his idea into TechCrunch, a platform that angel investors observe for possible new startups. His first investor was Li-Kashing, a Chinese billionaire. His venture capital firm, Horizons Venture saw his early work in TechCrunch. Li, or the people who worked for him, was a “wanderer” who cruised different sites looking for potential startups. Ashton Kutcher, Stephen Fry and Spotify;s Shakil Khan wandered into D'Aloisio’s world and back him as well.
Finally, Marissa Mayer, the ex-Google, now CEO of Yahoo, really scaled D'Aloisio by giving him a huge platform. Just as Google really scaled the startup YouTube, so too is Yahoo scaling Summly.
I’d like to learn more about the creative process of D'Aloisio. He learned code as a kid, according to the press. But who did he play with? Who did he bounce ideas off? Most creative people have a trusted friend, or two, where they mess around with ideas. Who is Nick’s creative buddy?
I’ve been signing a lot of books lately and it’s a warm, wonderful ritual that people find rewarding. You would think that in an age of ebooks, the actual physical act of an author signing a book that a stranger has purchased would disappear. But no–just the opposite. Signing that book, with a personal message and your unique signature, creates an intimate bond between writer and reader. People smile, laugh a little self-consciously, open the curtain of privacy with their requests and tell you stories in the brief moments of the signing. It’s immensely satisfying and meaningful.
Ritual and ceremony are critical to creativity. We recognize them in book signings as punctuating and celebrating creativity but they are important in the process of creating itself. Play is a ritual process that has rules that help lead us to surprising, new outcomes. It is a game that we can create ourselves, writing and rewriting the rules, framing and reframing the playing. These are all key creative competencies.
The research lab where a few people meet every day at the same time and “play” at science and engineering is a place of ritual. The morning meeting that we go to, where ideas are proposed and discussed and chosen, is a ritual activity.
The inkjet printer that we use so often came out of an HP lab where two researchers met daily and went through the ritual process of discovery. The most important thing Steve Jobs did as CEO was to visit nearly every day with his chief designer Jonathan Ives in Ives’ studio where they slowly walked around products and prototypes, touching, handling them, seeing how they worked, talking about them. That daily conversation was ritual. As was Jobs long walks by himself.
Rituals and ceremonies play two critical roles in creativity. They are a process that can get us to originality and new value. And they are windows into what is deeply meaningful to people. That so many people still buy physical books and want the ceremony of connecting with the author shows something significant about our culture. We demand the immediacy and ease of digital delivery but still desire the warmth and tactility of the “book.”
As an author, it’s just wonderful to be part of all of this. As an author of a book on creativity, its wonderful to participate in what you are writing about.
Amazon: http://www.amazon.com/gp/product/0062088424?ie=UTF8%20&tag=harpercollinsus-20&linkCode=as2&camp=1789&creative=9325&creativeASIN=0062088424
I once spent a drunken evening with the Russian oligarch Boris Berezovsky who died mysteriously in London recently. Berezovsky had fled Russia many years ago and feared for his life during his exile. The former mathematics professor had made billions of dollars when the Soviet empire collapsed and…
I once spent a drunken evening with the Russian oligarch Boris Berezovsky who died mysteriously in London recently. Berezovsky had fled Russia many years ago and feared for his life during his exile. The former mathematics professor had made billions of dollars when the Soviet empire collapsed and state assets moved into private hands opaquely. I met him at the World Economic Forum in Davos, a year or two after he fled Moscow.
This is how I remember the key part of that long dinner. After many, many drinks, Berezovsky said in Russian-accented English, “"Bruce, I pay taxes to those who protect me and the government doesn’t protect me. So I pay taxes to those who can.”
Framing and Reframing are essential Creative Competencies in my book and Boris’ startling words were among the strongest to cause me to begin thinking about the concept. Why? Like everyone else, I had always thought of Russia after the fall of communism as a corrupt place where the KGB, Russian Mafia and ruthless political players ruled. That was my narrative frame of Russia after communism.
Boris presented me with a simpler yet deeper and more sophisticated story. That narrative frame for Russia was one of a power-vacuum opening with the collapse of the state and Boris, like so many other businessmen, paid protection money to whomever could provide security. He would pay taxes to the government if it could provide safety but since it couldn’t, he paid “taxes” to tough guys in and out of government who could. Nothing more, nothing less. It was a story devoid of morality or moral lessons–just practicality.
Boris’ frame of Russian business life was so startling different from mine that it always stayed with me. It informed my analysis of creativity and my book on it. Knowing the narrative frame of the people we engage is vitally important to understanding the meaning of their culture and their place in it.
Amazon: http://www.amazon.com/gp/product/0062088424?ie=UTF8%20&tag=harpercollinsus-20&linkCode=as2&camp=1789&creative=9325&creativeASIN=0062088424
“My own work is on social and political design in peacebuilding especially with creative thinkers in the national security establishment. In that work, we dance around a lot of the themes Nussbaum raises–(re)framing issues, designing new ideas and products, "pivoting” them from concept to product, and developing new, decentralized institutions in which one can most easily be creative.
What surprised me was the almost complete overlap between the specific projects and products Nussbaum raises and the challenges we face in Washington, where creativity has all but disappeared.“
”—Chip Haus, Alliance for Peacebuilding.
I was in the same Political Science program at the University of Michigan with Chip. Thanks to the of Amazon and my new book, we have connected after many a decade. Check out his work:
I just heard that one of the top book publishers in China, Citic Press, will publish my book, Creative Intelligence. And they are paying a global rate for the book, which is significant for both me and IP. As an author, I don’t have to worry about knockoffs. And it appears that China is beginning to honor the concept of valuing creativity by paying for IP. This is good news, especially for the Chinese who themselves are increasingly generating innovation and their own IP.
It’s fascinating to see that it is Asia–Taiwan and now China–that is moving first to translate Creative Intelligence. What does that tell you?
I’m very happy that the book is going with Citic. It’s the publisher that brought Walter Isaacson’s biography of Steve Jobs to China.
Amazon: http://www.amazon.com/gp/product/0062088424?ie=UTF8%20&tag=harpercollinsus-20&linkCode=as2&camp=1789&creative=9325&creativeASIN=0062088424
B&N: http://www.barnesandnoble.com/w/creative-intelligence-bruce-nussbaum/1112757030?ean=9780062088420&cm_mmc=AFFILIATES-_-Linkshare-_-MdXm68JZJz8-_-10%3a1&r=1&
http://www.chinabooks.ch/catalog/index.php?manufacturers_id=119&sort=2a&language=en
Noam Chomsky in the Financial Times March 17 Weekend edition (my favorite airline read),
I’m flying to Seattle to speak at Microsoft about my book, Creative Intelligence.
Last week I spoke at Google in NYC.
Keith Sawyer, the author of Group Genius, has another great book out–Zig Zag: The Surprising Path to Creativity. Keith is a giant in the field of creativity research. His Group Genius blew up the notion that brainstorming led to more creativity.
Zig Zag will show you how creativity happens.
Check out his book site:
http://ascc.artsci.wustl.edu/~ksawyer/zigzag/
Buy the book here:
I’m about to start the second unit of my Creativity and Capitalism course at Parsons which will focus on ritual and play as the paths to understanding the existential and the deep meaning of cultures.
For the business folks, we will focus on Branding and how the successful brand succeeds in mining the existential–how it succeeds in understanding and representing what is meaningful to the culture of its audience.
Its not about satisfying needs or even wants. A great brand speaks to the higher order desires of people. No focus group or marketing research can get to these higher order desires of people because they are usually tacit and unexpressed–yet real and meaningful.
So we read the following together and talk about stuff:
Readings Unit Two:
for March 18:
Lewis Hyde “The Bones of the Dead” from The Gift
David Foster Wallace “Federer as Religious Experience”
following, in yet-to-be-determined order:
Dreyfus and Kelly, “Our Contemporary Nihilism” from All Things Shining
Dreyfus, “Heidegger on the Connection between Nihilism, Art, Technology and Politics”
Barthes, Selections from Mythologies
Cowbird, especially the Pine Ridge Community Storytelling Project
to be read in prep for April 1st (Annie Correal guest)
Vygotsky, “The Role of Play in Development”
Dreams are a powerful economic force, perhaps the most powerful. Understanding and harnessing them can drive creativity, economic growth and profits.
Dreams, of course, are also a powerful social and political force. Understanding and harnessing them can transform a culture and make it better.
Check out these videos from the Dream:In conference in India in 2011. Since then, Dream:In has occurred in Brazil and will soon be in China.
Ask people what they need and they’ll give you a list of 10 or 20 things. The list will change from morning to night, from day to day. Ask people what they dream of, and they tell you one or two things that will never change. In India, people often dream of education, women’s rights, serving the nation and starting a business.
I talk about The Dream:In initiative on page 75 of my book. It is one of my favorite sections. Change your frame about Social Innovation and helping people. Check out Dream:In.
Amazon: http://www.amazon.com/gp/product/0062088424?ie=UTF8%20&tag=harpercollinsus-20&linkCode=as2&camp=1789&creative=9325&creativeASIN=0062088424
B&N: http://www.barnesandnoble.com/w/creative-intelligence-bruce-nussbaum/1112757030?ean=9780062088420&cm_mmc=AFFILIATES-_-Linkshare-_-MdXm68JZJz8-_-10%3a1&r=1&
Look at this ad for the SuperBowl of 1984 and ask yourself–what should the woman be smashing today?
http://www.youtube.com/watch?v=VjyrqVgWPXY
Why are some of the smartest, edgiest and coolest among us disconnecting from social media? What is the deep cultural meaning of this disconnect? What are they trying to connect TO?
Knowledge Mining, Framing, Connecting the Dots and Scaling are key creative competencies. In using them, we can begin to see the patterns. We can begin to see WHAT’S NOT THERE that’s supposed to be there. And then ask why.
Know the answer to the woman throwing the anvil and you could know how to make billions tomorrow. Or do something even more meaningful.
Amazon: http://www.amazon.com/gp/product/0062088424?ie=UTF8%20&tag=harpercollinsus-20&linkCode=as2&camp=1789&creative=9325&creativeASIN=0062088424
B&N: http://www.barnesandnoble.com/w/creative-intelligence-bruce-nussbaum/1112757030?ean=9780062088420&cm_mmc=AFFILIATES-_-Linkshare-_-MdXm68JZJz8-_-10%3a1&r=1&
I am so happy to be moderating a great panel on Social Innovation tonight at 6PM at Parsons. Finalists for the New Challenge contest will get their awards and I will have a great conversation with Cheryl Dorsey, President of Echoing Green, Sasha Dichter, Chief Innovation Officer of the Acumen Fund and Jeremy Heimans, co-founder of Purpose.
http://newchallenge.newschool.edu/projects/2013/winners-2013/
Social Innovation has moved from the periphery to the core of our conversations about economics, capitalism, social justice, design and doing good. Social Innovation is hot on the campuses of design and art schools as well as business schools. Now, how crazy is that? Something deep is happening.
I have two great examples of Social Innovation in Creative Intelligence, both in India. One story is about Paul Polak and his drive to bring clean drinking water to Orissa villages. He used what I call Donut Thinking–see what is NOT there– to solve the problem (hint, its not the scarcity of water but of “clean.”
Paul worked with IDIOM, the top innovation consultancy in India, to design the project and Acumen invested in the new company, Spring Health. Paul hopes it will grow to a $1 billion company, employing thousands of people in India, most of them in their own villages.
Amazon: http://www.amazon.com/gp/product/0062088424?ie=UTF8%20&tag=harpercollinsus-20&linkCode=as2&camp=1789&creative=9325&creativeASIN=0062088424]
I have a piece in the Wall Street Journal that shows how employees in large corporations can reframe their jobs and careers by getting more creative. It offers up 10 specific ways for people to increase their value to their employers–and to themselves.
Check out the entire WSJ piece here:
http://blogs.wsj.com/speakeasy/2013/03/11/how-to-become-the-creative-employee-of-the-month/
Here are: 10 Fast Ways to Boost Your Creative Intelligence
1) Find a creative friend. The social aspect of creativity cannot be underestimated. Spending time with creative peers can boost your energy and help you identify your own creative skills.
2) Map your creativity. Keep a daily journal about the places and activities that inspire you. Add something new one every month. Just changing the way you go to work every day can help.
3) Go for a long walk–or run or bike ride. Give yourself “zone-out” time to let your mind integrate all the new ideas you’re taking in. Creativity is social but still requires “alone time” too.
4) Conduct a “creativity audit.” Take a weekend to think about the knowledge and skills you have that you might be underutilizing. Dive deep into yourself. Bring a close friend to help.
5) Play the “reframe game.” Is your business or industry stagnating? Change the conventional wisdom about the way things have always been done and create something entirely new by connecting two previously unrelated ideas.
6) Find a wanderer. In their heyday, the labs at HP were hugely creative thanks to the founders’ policy of “managing by wandering around.” They choose promising research and championed it. Seek out the person at your organization who can help you bring your ideas into the world.
7) Become a wanderer. Find out what your colleagues and employees are thinking about and ask yourself: how can you help support their ideas? Can you become the person who makes things happen, whether by partnering with them or hooking them up with the right people? External image
8) Slow down. The rise in social media has left many of us longing for deeper, more meaningful experiences and engagements. There is an increasing need for people and organizations who can devise ways to help people simplify their lives.
9) Venture past the possible. We are often so accustomed to seeing things in a certain way that we’re blind to the possibility of something we can’t yet imagine. Set aside time each week to think about why things are the way they are, and imagine them differently.
10) Embrace uncertainty . There is so much change in our lives and in our work that it scares us, even paralyzes us. Yet uncertainty offers the greatest opportunities. With the right creative skills, you can make uncertainty a place of discovery for you.
Amazon: http://www.amazon.com/gp/product/0062088424?ie=UTF8%20&tag=harpercollinsus-20&linkCode=as2&camp=1789&creative=9325&creativeASIN=0062088424
B&N: http://www.barnesandnoble.com/w/creative-intelligence-bruce-nussbaum/1112757030?ean=9780062088420&cm_mmc=AFFILIATES-_-Linkshare-_-MdXm68JZJz8-_-10%3a1&r=1&